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November 07, 2014 01:00 AM

SEMA: Hercules debuts Ironman All Country M/T

Tire Business Staff
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    (Hercules Tire & Rubber Co. photo)
    Ironman All Country M/T

    LAS VEGAS (Nov. 7, 2014) — Hercules Tire & Rubber Co. introduced the Ironman All Country M/T at the Specialty Equipment Market Association (SEMA) Show in Las Vegas this week.

    The new tire features enhanced puncture-resistance, Findlay, Ohio-based Hercules said, to deliver “outstanding off-road traction in the most adverse conditions and excellent durability in extended off-road use.”

    Joshua Simpson, vice president of marketing for Hercules, said the private brand marketer has been “building the Ironman brand line-up over the past few years. Our customers were very adamant about adding a true off-road product line.

    “We expect this line to do well with both the serious off-road enthusiast and the casual enthusiast, who is looking for great performance and cosmetic appeal at an affordable position.”

    Performance attributes of the Ironman All Country M/T include:

    • Groove design that enhances durability by protecting against stone drilling and puncture;
    • Shoulder blocks that “easily shovel away mud, silt and sand and provide side-biting traction” on off-road surfaces;
    • Staggered buttress design that increases off-road capability and guards against high sidewall cuts and abrasions; and
    • Void ratio that effectively promotes self-cleaning capability in muddy conditions.

    The Ironman All Country M/T is available in 16 sizes with 15-20 inch rim diameters, including popular enthusiast sizes such as 37x12.5R17 and 35x12.5R18, according to Hercules. In addition, the tire features a studdable tread delivering extra bite in severe weather applications, the company added, and select sizes have a 3-ply sidewall to protect against cutting and tearing in off-road situations.

    Ironman is an associate brand of Hercules that the company said offers “an appealing balance of quality and economy.” The line is available in passenger, light truck, medium truck, OTR, agricultural, specialty and industrial tires.The company did not specify the maker of the new Ironman or its country of origin.

    For more information on Hercules — a wholly owned subsidiary of American Tire Distributors Holdings Inc. — visit its website.

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