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Video: Aeolus introduces 'True Tire Value'

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LAS VEGAS (Nov. 6, 2014) – Mike Leverington, Aeolus Tyre Co. Ltd.'s general manager for the U.S., discusses how Aeolus is trying to build brand reputation by comparing "True Tire Value." Aeolus has developed an online tool, called True Tire Value, that calculates the true value of tires and compares how they stack up against one another based on quality and price to quantify value. “There is a misconception of the term ‘value’ in the marketplace. Price is not the same thing as value,” Mr. Leverington said. “Value is the relationship between quality and price. Simply put, how much do you really get for your money? "Consumers deserve to know what they are getting for their hard-earned money, and our True Tire Value tool does just that.”