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Video: Nexen announces associate dealer program

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LAS VEGAS (Nov. 4, 2014) — Kyle Roberts, director of marketing for Nexen Tire America Inc. announces Nexen's associate dealer program, called Nexen Next Level,at a press conference at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas.

The program, which will launch Jan. 1, will include cash-back incentives for all passenger, light truck/SUV, high performance and winter tires Nexen sells.  Dealers will receive $5 for each high-performance unit and $3 on all other qualifying products.