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Video: Kenda president discusses market share goals

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LAS VEGAS (Nov. 2, 2014) — Kenda Rubber Industrial Co. Ltd. President Jimmy Yang discusses long term goals as the Taiwanese tire maker approaches a 1-percent consumer tire market share in the U.S.

Kenda Tire U.S.A. Inc hosted about 70 dealers and distributors in Las Vegas on Nov. 2 at the firm's first-ever national sales conference, where it unveiled plans to launch a dealer rewards program, called Kenda Traction, and discussed other measures to build business.