CHARLOTTE, N.C. (Oct. 29, 2014) – Driven Brands Inc. has promoted Danny Rivera, chief information officer since 2012, to president of its Meineke Car Care Centers L.L.C. brand, filling a position vacated by Paul Clayton in June.
“The Meineke executive team believes that throughout the past two years, [Mr. Rivera's] leadership expertise and energy has played a major role in strengthening the Meineke brand,” said Driven Brands CEO Jonathan Fitzpatrick, who cited Mr. Rivera's “terrific track record” as a basis for his promotion.
“I look forward to his consistently significant brand contributions.”
Mr. Rivera also was executive vice president of Meineke since June.
Commenting on his appointment as president of Meineke, Mr. Rivera said: “I am excited to step into this new role. Over the past couple of years, I have partnered closely with Meineke franchisees and the Meineke team.
“I look forward to working together to continue strengthening our franchise system where our franchisees enjoy superb center-level profitability and customers benefit from Meineke's total car care expertise.”
Mr. Clayton left Driven Brands/Meineke in June to pursue an opportunity with a private restaurant group, Driven Brands said. He came to Meineke from the food service industry and is now CEO of Unami Restaurant Group L.L.C. of Los Angeles, according to his LinkedIn page.
Mr. Fitzpatrick lauded Mr. Clayton's "exceptional leadership" during his two years at Meineke and wished him well with his new endeavor.
"Paul's contributions to the brand were many," he said. "He launched the tire program, developed a new brand image and implemented a new operations platform."