“Midas is very focused on growth and we are excited to partner with entrepreneurs who are ready to build or expand their business,” said Brant Wilson, senior vice president of TBC Franchise.
Mike Gould, Midas executive vice president and COO, introduced the five Midas “Core Values” — guiding principles that will help steer Midas toward its mission and vision:
- Build trust;
- Be driven to win;
- Create an excellent customer experience;
- Pursue and invest in strong relations; and
- Be proud of Midas' past and prepare for the future.
Midas' 2015 integrated marketing plan will feature six flights of national TV advertising, expanded communications with customers, multiple digital marketing initiatives, a greater presence in social media and a soon-to-launch Intranet upgrade, TBC said.
This broad media presence will give Midas franchisees the ability to manage their local marketing, a package that includes the ability to monitor online consumer reviews in order to improve service.
The convention — with the rallying cry “The Touch is Back” — also signaled a renewed commitment to the community with the roll-out of “Drive out Hunger,” a North America-wide initiative that the company said will put the breadth and depth of the Midas organization behind the efforts of local food banks.