Meineke No. 1 in digital ranking

DENVER (Oct. 27, 2014) — Meineke Car Care Centers is considered the most successful  “national-to-local” enterprise digital marketer in the U.S., according to a ranking compiled by Placeable L.L.C., a “marketing automation provider” for national brands.

Meineke earned the No. 1 ranking in Placeable's “NatLo Top 150,” which identifies and ranks the most successful U.S. national-to-local enterprise digital marketers using local search- and location-based criteria to assess marketing performance.

Placeable said it evaluated more than 1,000 brands on key factors such as website visibility, depth of online content, location data precision and reach across search engines, social networks and directories in determining its top 150.

Placeable did not provide specifics as to why Meineke placed No.1. Meineke has yet to comment on the ranking.

Other companies ranked in the automotive category were:

• Speedee Oil Change & Auto Service, No.   13;
• Mavis Discount Tire, No. 20;
• Gerber Collision & Glass, No. 56;
• Sunoco Retail, No. 103;
• Kwik Trip Inc., No. 131; and
• Travel Centers of America L.L.C., No. 150

“The NatLo scoring methodology is quickly becoming the standard by which brands measure the effectiveness of their digital marketing strategy,” said Placeable CEO Ari Kaufman.

“The companies that earned a spot in the NatLo Top 150 deserve praise for navigating the increasingly complex digital marketing landscape and have achieved industry-leading performance in marketing at scale on the local level. Sustained success will mean continued innovation and improvement to remain atop these rankings.”

Placeable said the brands were assessed for the presence of three critical digital marketing assets: indexable online locators, local landing pages and mobile locators.

The company's NatLo score is based on four dimensions: visibility, depth, precision and reach.

Placeable claims brands that score well on these criteria are able to boost their ability to gain online and mobile visibility, capture web traff and convert digital visitors to location visits.

Ironically, the automotive sector companies Placeable studied were judged to be the worst-performing sector as a group, with only 10 percent of brands passing the first layer of screening. Those that did, however, outperformed all other industries in the precision dimension, which Placeable considers “especially critical” to auto sector companies because quite often high numbers of competitors are clustered near to one another.

Placeable said its research shows that more than two-thirds of consumers lost trust in a brand if they get lost trying to find a location because of incorrect or misleading directions.

To see the full NatLo Top 150, visit the NatLo website.

Placeable provides marketing automation that improves the performance of local search and digital marketing investments for national brands. Placeable claims its approach and technology produce greater online visibility, improved conversions, increased in-store foot traffic and sales growth for national brands.

Among Placeable's major accounts are Bank of America, Western Union, AAA, and U-Haul.