DENVER (Oct. 27, 2014) — Meineke Car Care Centers is considered the most successful “national-to-local” enterprise digital marketer in the U.S., according to a ranking compiled by Placeable L.L.C., a “marketing automation provider” for national brands.
Meineke earned the No. 1 ranking in Placeable's “NatLo Top 150,” which identifies and ranks the most successful U.S. national-to-local enterprise digital marketers using local search- and location-based criteria to assess marketing performance.
Placeable said it evaluated more than 1,000 brands on key factors such as website visibility, depth of online content, location data precision and reach across search engines, social networks and directories in determining its top 150.
Placeable did not provide specifics as to why Meineke placed No.1. Meineke has yet to comment on the ranking.
Other companies ranked in the automotive category were:
- Speedee Oil Change & Auto Service, No. 13;
- Mavis Discount Tire, No. 20;
- Gerber Collision & Glass, No. 56;
- Sunoco Retail, No. 103;
- Kwik Trip Inc., No. 131; and
- Travel Centers of America L.L.C., No. 150
“The NatLo scoring methodology is quickly becoming the standard by which brands measure the effectiveness of their digital marketing strategy,” said Placeable CEO Ari Kaufman.
“The companies that earned a spot in the NatLo Top 150 deserve praise for navigating the increasingly complex digital marketing landscape and have achieved industry-leading performance in marketing at scale on the local level. Sustained success will mean continued innovation and improvement to remain atop these rankings.”