2 Tire Leadership 21 dates in 2015
MIDLAND, Mich.— The next Tire Leadership 21 Education Program's two-week seminars will take place March 22-27 and Sept 13-18, 2015, according to Northwood University's University of the Aftermarket and the Center for Tire & Service Education.
The Tire Leadership 21 program was designed to develop the next generation of tire dealer managers and owners, NU added, by covering a wide range of business, management and leadership topics that are critical to the success of future independent tire-dealer managers and owners.
The program was created through collaboration between a group of leading tire dealers (CTSE) and Northwood University, a fully accredited, private, non-profit business university that specializes in managerial and entrepreneurial education.
“Our first Tire Leadership 21 program, which concluded in April, was a great success,” said Kim Sigman, owner of Community Tire Pros of Phoenix and a member of the CTSE board.
“The program is the perfect venue for developing future leaders in any tire dealer business.”
Bart Proper of Washington-based Rice Tire attended the 2014 class.
“This isn't a program to learn about tires or tire technology — that kind of program exists in lots of places,” Mr. Proper said.
“This is a unique program about working on your business, rather than in it. It forces you to think about the big picture and how your leadership fits into it.”
Both sessions are one-week, on-campus sessions. Session I will be held in late March at Northwood's campus in Midland and then participants will reconvene mid-September at Northwood's campus in West Palm Beach, Fla.
NU said at the end of the program, participants will be required to complete an individual project that must deliver $25,000 in annual additional revenue or savings to their employers.
Academic support of the program comes from Northwood University and its University of the Aftermarket continuing education division. Faculty for Tire Leadership 21 will come from a combination of Northwood's DeVos Graduate School of Management, NU said, and subject-matter experts from within the tire and service industries. The program will also include a series of recognized experts — from within and outside of the tire and service industry — to serve as guest speakers.
Topics covered in the sessions include:
- Business Strategy
- Corporate Vision
- Industry Trends
- Marketing & Social Media
- Team & Corporate Culture
- The Customer Experience
- Critical Thinking
- Problem Resolution
The 2015 Tire Leadership 21 program will be limited to 30 participants on a first-come, first-served basis. The program cost, which includes tuition, meals and class materials, is $5,995. Hotel-style, on-campus accommodations are available (Michigan only). All management-track/management-potential North American tire dealer employees, managers and owners are eligible to attend.
Participants must attend both sessions, NU said, and can contact Brian Cruickshank at: (989) 430-7774 or [email protected] to sign up or for more information.
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