LOS ANGELES (Oct. 21, 2014) — North American e-retailer Newegg Inc. has launched an auto configurator search tool for its automotive category.
The configurator is designed to provide customers with the ability to enter basic vehicle information such as year, make and model in order to find specific aftermarket auto parts compatible with their vehicles.
Newegg said it teamed up with the Specialty Equipment Market Association (SEMA) Data Co-Op to ensure the tool utilizes industry standard ACES data to determine compatibility.
“Shopping online for the right aftermarket automobile parts has traditionally been a tricky prospect,” said Soren Mills, chief marketing officer, Newegg North America. “Newegg's new auto configurator tool removes guesswork from the process, empowering our customers to confidently purchase the exact parts they need to maintain and repair their cars.”
Newegg said customers are guaranteed the parts they find will fit the vehicle they've input into the tool.