LAS VEGAS (Oct. 20, 2014) — The organizers of the Specialty Equipment Market Association (SEMA) Show and the Automotive Aftermarket Products Expo (AAPEX) are offering mobile apps for visitors that provide on-the-fly information such as exhibitor lists, seminar schedules, event listings, route generators, etc.
“This is not your ordinary trade show app,” said Peter MacGillivray, SEMA vice president of communications and events.
“Our new app is built to help move attendees around the show as efficiently as possible so that they can see more great products, while helping exhibitors fill their day with quality meetings.”
The app includes traditional features, such as a customizable schedule of events, searchable list of exhibitors, and connectivity to the most popular social media sites. The most dynamic feature, however, is the “Locate Me” option that pinpoints the location of users at the SEMA Show and provides turn-by-turn directions to any place on the show floor.
“Attendees at the SEMA Show want to spend their time meeting with exhibitors. The last thing anyone wants to do is spend their time trying to track down a specific booth,” Mr. MacGillivray said.
The SEMA Show Mobile App is available free of charge through iTunes and Android stores. Those who downloaded previous SEMA Show apps will need to download a new one, the association said. Those whose mobile devices are not compatible with traditional apps can access a Web version.
The 2014 SEMA Show runs Nov. 4-7 at the Las Vegas Convention Center.
