BETHESDA, Md. (Oct. 17, 2014) — A new study by the Auto Care Association (ACA) has found that, contrary to conventional wisdom, the largest portion of the online purchasing, or e-tailing, market for replacement parts is the professional technician segment.
The study — E-Tailing in the Automotive Aftermarket — also found that pro techs purchase a slightly different mix of products, compared to the consumer/do-it-yourself (DIY) segment, resulting in a higher dollar volume.
The ACA called it a “groundbreaking” digital study analyzing the online retail market for sales of aftermarket parts. It “serves as the foundation for the Auto Care Association to provide a unified estimate of online sales within the aftermarket,” the Bethesda-based trade group said.
It noted that the full report “provides a comprehensive analysis of the e-tailing channel based upon a triangulated analysis of pre-existing studies, existing data, consumer and installer surveys and in-depth interviews (IDIs) within the auto care industry.”