STAUNTON, Va. (Sept. 30, 2014) — Federated Auto Parts and Ken Schrader Racing are teaming up again for their annual PINK campaign to benefit breast cancer research.
The team is selling pink ribbons that will be placed on the No. 52 Federated Auto Parts car driven by Matt Tifft in the Oct. 3 ARCA race at Kansas Speedway. Now in its fourth year, the ribbon campaign will benefit the Breast Health Center at CMC Northeast in Concord, N.C.
“When Ann Schrader first called us about the PINK campaign, we knew this was a worthy cause that our members would support,” said J.R. Bishop, motorsports and event marketing director for Federated. “Now, for four straight years, we have gone all out with special PINK car wraps and PINK racing merchandise to raise funds for CMC Northeast. Ken and the entire Federated team are extremely visible in the racing community and we believe that through the PINK campaign, we will continue to raise awareness.”