According to Cooper, the 73 fitments in the T, H and V speed categories mean the CS5 line covers about 75 percent of the U.S. market, as outlined by the Rubber Manufacturers Association. That's the kind of sweet spot Cooper enjoys. Mr. Sanborn noted that Cooper's sales represent about 14 percent of the light-vehicle replacement tires in the U.S. (The CS5's W-rated fitments apply to about 20 percent of the ultra-high-performance — up to 168 mph — market, the tire maker said.)
Mr. Short reported that at K&W, sales have taken off.
“Our dealers are great judges of tire quality and salability…. I think the tire is very easy for our dealers to sell,” he said. “Cooper has built so many features into the tire that if a dealer wants to, he can really show a customer why this is the right tire for them.”
Kauffman Tire Inc. is another long-time Cooper partner.
Brian Rose, director of purchasing and pricing for the Atlanta-based distributor, told Tire Business that when the new tire began arriving on the market, the initial feedback the company received on the CS5 was “extremely positive. The CS4/CS5 is a power line for us. The breadth of sizes that are offered and the warranty behind them definitely make it a go-to tire.”