NEW YORK (Sept. 23, 2014) — In its 10th anniversary year, Group Michelin's latest restaurant guide for the Big Apple goes on sale Oct. 1.
The Michelin Guide first came to the U.S. with the New York edition—the first city outside of Europe, where Michelin has published its famous red guide, whose origins can be traced to 1900. That's when the company's founders, brothers Andre and Edouard Michelin, created travel guides as a way to help early automobile owners more confidently undertake road travel with basic information that included a list of hotels and quality food, according to Michelin.
The company now publishes red guides worldwide, with 24 editions in 24 countries and on four continents. In the U.S., there also are Michelin guides for San Francisco and Chicago.
The 10th New York edition of the guide has a special cover recognizing a decade of the guide's reviews by what the tire maker calls the “famously anonymous” food inspectors who dine at hundreds of the city's eateries each year unannounced and undetected. “They are treated like any other customer with the food on the plate wielding all the clout—which is the most important reason the Michelin Guide remains one of the most highly regarded authorities in the culinary world,” Michelin said.
To mark this year's anniversary New York red guide, Michelin plans to celebrate with a special private “Star Gala” on the eve of the guide's market introduction. The company has invited Michelin-recognized chefs and restaurateurs, media and other special guests to the event, which is being held in association with its headline sponsor, Chase, the U.S. consumer and commercial banking business of JPMorgan Chase & Co.
During the event, Chase will present a walk-around tasting in which eight Michelin-starred chefs will offer a signature dish from their restaurant prepared with their own distinctive styles for some 400 guests.