Trelleborg 'aTtraction' app available for mobile devices
TIVOLI, Italy (Sept. 23, 2014) — Trelleborg Wheel Systems S.p.A. is offering its “aTtraction” app for use on all mobile devices and platforms, including iOS and Android smartphones.
Available in eight languages, the app enables users to download and interact with up to 21 issues of Trelleborg's aTtraction magazine, which the company said provides farming professionals with “everything they need to know about the very latest agricultural industry trends and best-in-class solutions from Trelleborg.”
The intuitive app allows interaction with individual opinion articles, imagery and video “for a more enjoyable reader experience,” according to Trelleborg, which is a business unit of Trelleborg Group.
Roberto Angelucci, digital marketing manager at Trelleborg Wheel Systems, said the “times are changing and modern agriculture demands digital interaction and communications with customers. So much so, the latest mobile tools and applications are fast becoming a pivotal source of information for farming professionals, helping them to run farming operations more efficiently and productively.
“As such, we have extended our digital offering to help shape the future of agriculture with the extension of the aTtraction app to all mobile devices and platforms. At just the swipe of a finger, the app provides farming professionals with access to industry-leading technical advice, case studies showcasing the most innovative and ground-breaking machines as well as technologies and thought-provoking insights from some of the most recognized names in the agricultural industry.”
The new app also features a revised design and user interface, Mr. Angelucci continued, that allows farmers to share their favorite content with friends and colleagues by email, via Facebook or Twitter.
Trelleborg said it continuously updates the aTtraction app and also is in the process of offering the app in additional languages.
More information about Trelleborg's mobile tools and applications for agricultural wheels and tires is available on the company's website.
Trelleborg Wheel Systems supplies tires and complete wheel systems for agricultural and forest machinery, forklift trucks and other materials-handling vehicles.
Trelleborg Wheel is one of five business units that make up Trelleborg A.B. The unit's operating income jumped 7.3 percent in the quarter ended June 30 to $22.5 million, on sales of $161.9 million. For the half year, operating earnings rose 5 percent to $45.2 million on sales of $334.3 million.
As such, the wheel and tire business represents 18.5 percent of parent Trelleborg A.B.'s revenues.
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