CYPRESS, Calif. (Sept. 19, 2014) — Longtime tire industry veteran Bruce Ware has joined Nitto Tire U.S.A. Inc. as vice president of sales and operations.
After more than 30 years in the tire industry, Mr. Ware retired this past April from Falken Tire Corp. after an 11-year stint with the company, most recently as its vice president of sales. He stayed on through June 30, however, to support Falken President Richard Smallwood on several strategic projects.
A spokesman for Cypress-based Nitto told Tire Business that Mr. Ware will, at least for the present time, travel and “remotely commute” and will report to Nitto President Keiko Brockel.
When Mr. Ware retired from Falken, Mr. Smallwood said his “dedication to always doing the best job possible…consistently contributed to Falken's success throughout the years.
“His accomplishments for more than a decade as head of sales have enabled Falken to achieve immense growth, and while I'm happy Bruce will be able to spend more time at home with his family and enjoy what he has worked so hard for all his life, I am also sad to lose him as a valued part of the Falken team.”
Mr. Ware took his post with Nitto about three weeks ago, the spokesman said.
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