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Video: Social media best practices

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ORLANDO, Fla. (Sept. 16, 2014) — Mark Gillard, marketing and advertising manager for Sullivan Tire & Auto Service, discussed in this video shot at the recent International Tire Exhibition & Conference for Tire Dealers and Auto Service Professionals in Orlando some of his company's best practices for social media. Among his suggestions: set goals; heed the 70/20/10 rule for brand awareness, resharing content and selling; create and abide by a content calendar; and post at least daily.