FULLERTON, Calif. (Sept. 15, 2014) — Yokohama Tire Corp. (YTC) has been named the title sponsor for the inaugural Yokohama Tire Ladies Professional Golf Association (LPGA) Classic, taking place Sept. 18-21 in Prattville, Ala.
The event, which will be held on the Senator Course at Capitol Hill along the Robert Trent Jones (RTJ) Golf Trail in Prattville, will feature many of the top women golfers around the globe — including Stacy Lewis, Lexi Thompson, Cristie Kerr, Brittany Lincicome and Morgan Pressel.
“This tournament provides an excellent venue for Yokohama to place our brand in front of a new audience,” said Andrew Briggs, director of marketing and product planning for YTC. “Working with the LPGA and RTJ Golf Trail has helped maximize our visibility, promote our full tire lineup and ultimately expand our sports marketing portfolio.”
In addition to the LPGA sponsorship, Yokohama's 2014 sports marketing program includes partnerships with the National Basketball Association's Los Angeles Clippers; the National Football League's Indianapolis Colts and Baltimore Ravens; and Major League Baseball's Los Angeles Angels, New York Yankees and Cincinnati Reds.