NEW YORK (Sept. 9, 2014) — Pirelli Tire North America Inc. has launched a fall social media promotion with noted vehicle customizer Chip Foose, with a chance win a set of Pirelli Scorpion Verde All Season Plus tires.
To enter the contest—dubbed #PirelliMySUV—consumers need to post an image of their SUV/CUV on Pirelli's Facebook page showing how they use their vehicle and why they should win the “ultimate tire upgrade.”
Participants also can view entries and enter on Pirelli's Instagram page by searching and posting #PirelliMySUV.
Contest participants can enter a new image every day for more chances to win and “impress the guest judge,” Overhaulin' star Chip Foose, who will determine the best entries, according to Pirelli.
The tire maker will award one set of Scorpion Verde All Season Plus tires ($800 value) to a consumer each week throughout the course of the promotion, which runs until Oct. 5.