“My Service Reminder will not only help our dealers be found online when consumers are searching for auto service and maintenance terms, but it will be a resource for consumers that sets our dealers apart from their competition.”
With more than 40 million vehicle recalls already this year, Mr. Reese said preventative maintenance is now more than ever “on the mind of the consumer.”
Independent tire dealers also are facing the “massive barrier of the myth that factory recommended maintenance can only be performed by the OE dealership,” he said.
TCS aims for the My Service Reminder to be “another way TCS is partnering with the independent dealer to overcome these obstacles and keep drivers coming back through their doors,” Mr. Reese added.
The program's features include:
• Vehicle/Mileage Specific Search Functionality: allows consumers to shop for preventative services by vehicle and request a quote on multiple services in a single click.
• Generate Repeat Customers: According to Google, 73 percent of drivers would return to a service center they visited for preventative maintenance for future large repairs. The goal is to help consumers take better care of their vehicles reducing the chance of costly breakdowns while at the same time creating more repeat business for dealers.
• Print, Email, Quote & Schedule Preventative Maintenance: As online visitors research the maintenance due on their vehicle, they can choose to print or email a list of recommended services, request a quote or schedule an appointment for specific services, TCS said.
• Be Found When Drivers Are Searching Online: Online searches for auto maintenance has grown 66 percent in the last three years, according to Google. My Service Reminder allows dealers to be the digital resource in their market when drivers are searching for how to care for their vehicles.