NOKIA, Finland (Sept. 5, 2014) — Nokian Tyres P.L.C. has signed a three-year sponsorship deal with the International Orienteering Federation (IOF) and another sponsorship agreement with Tough Mudder, which lasts through year-end 2015.
The IOF, founded in 1961, is the international governing body of the sport of orienteering, according to its website. Nokian's new partnership deal with the group will provide the tire maker with strong visibility during the annual Orienteering World Championships and World Cup events.
Nokian Tyres also will be the title sponsor for the Orienteering World Championships in 2016 and 2017.