GREENVILLE, S.C. (Sept. 2, 2014) — Alarmed by what it perceives as inadequate attention paid in drivers' education and training programs throughout the U.S. to the role tires play in vehicle safety, Michelin North America Inc. is launching an initiative to “transform the way new drivers are trained” and to raise awareness of tire maintenance and safety.
Michelin is partnering with the Federation International de l'Automobile (FIA) — the Paris-based governing body for world motor sport — to get the initiative off the ground. The action also will include mobilizing parental involvement, encouraging peer education and working to update the state-by-state Department of Motor Vehicles education curricula, Michelin said.
In announcing the initiative, Michelin cited new data about drivers' education and training that show teenagers in the U.S. often lack the essential knowledge and skills that can help keep them safe on the roads. This knowledge gap, Michelin claims, may result in nearly 300,000 preventable car crashes involving inexperienced drivers each year.
“Teenagers in this country are dying in car accidents or are involved in car crashes that are preventable and require only very simple behavior changes,” said Pete Selleck, chairman and president of Michelin North America. “Michelin North America is committed to helping lead change and to get our young drivers the training they need.”