ROBBINSVILLE, N.J.Falken Tire Corp. has opened a modern- ized distribution center in Robbinsville to help improve service to customers in the Mid-Atlantic, U.S. Northeast and Eastern Canada.
The Northeast market is a key target area for Falken's domestic sales strategy, and having a new state-of-the-art distribution center in this area will support our brand's growth for the next seven to 10 years, said Ron Papcun, vice president of operations.
Falken is promising increased inventory and faster, more efficient tire delivery to local retailers, thanks to an expanded fleet of trucks.
The 219,000-sq.-ft. center replaces a facility in Dayton, N.J.
More importantly, we expect to offer a higher fill rate to service our customers in this area, Mr. Papcun added.