PALM BEACH GARDENS, Fla. (Aug. 25, 2014) — A video from TBC Corp.'s Midas Muffler unit has won a 2014 Bronze Telly Award in the training category.
The company's video, “The 10 Midas Way Absolutes,” was created in partnership with Harris Goldman Productions. TBC said it “helps to reinforce dealer success by educating new franchisees on Midas best practices.” Each Midas “Absolute” represents “an important step in the premier automotive and customer service that Midas customers have come to know and trust,” the company added.
“We are extremely proud of this video and the positive results it has produced within our company,” said Brant Wilson, senior vice president of TBC Franchise Group. “Mastering The 10 Midas Way Absolutes is integral for the success of each Midas franchisee and their team. The training that this video provides helps to set Midas apart as a top automotive services franchise.”