The collected presentations on topics relating to sales training and customer service from the 2014 ITEC Tire Dealers/Auto Service conference. Five presentations are included in this group: "Full Circle Client Service and Retention," "Selling Enhancements:Offering the Customer More than Tires." "How to Wow Women and Increase Your Marketshare," " 10 Phone Skills to Increase Your Profits," and "Ride Control Sales: Necessary or Impossible?"