The collected papers on topics relating to marketing from the 2014 ITEC Tire Dealers/Auto Service Conference. There are 6 presentations: "How Online Engagement can help Grow Your Business (Ross Mcarthur, NetDriven)," "The Traditional Buying Process Turns Digital: Are you keeping up with the Changes?(Ross Mcarthur, NetDriven)," "Grow Your Business and Track Your Success with Analytics (Thom Roche, NetDriven)," "SEO: Making Sure You're at the Top of the List (Josh Martalock, ARI Network Services)," "Effectively Position Your Stores' Tire Pricing and Assortment to Succeed in Today's Market (Sam Williams, Fitment Group & Jim Walker, IHS Automotive Group)," and "5 Truths of Marketing (Kelley O'Reilly, Western Michigan University)."