Current Issue

ITEC Collected Papers: Marketing

Date Published August 22, 2014
Category Conference Papers

The collected papers on topics relating to marketing  from the 2014 ITEC Tire Dealers/Auto Service Conference. There are 6 presentations: "How Online Engagement can help Grow Your Business," "The Traditional Buying Process Turns Digital: Are you keeping up with the Changes?," "Grow Your Business and Track Your Success with Analytics," "SEO: Making Sure You're at the Top of the List," "Effectively Position Your Stores' Tire Pricing and Assortment to Succeed in Today's Market," and  "5 Truths of Marketing."