ORLANDO, Fla. (Aug. 21, 2014) — OK, so a woman walks up to a tire dealership or service shop counter….
No, it's not the opening to a joke, though depending on how the counter personnel handle the potential customer could be the beginning of a sweet relationship — or a joke on the shop.
Women speak, on average, 20,000 words a day. Guys? Mmmm…how about 4,000?
“Women are very much story tellers,” according to Jody DeVere, founder of AskPatty.com Inc. in California.
“If your folks are working at the counter and a woman comes in, she needs to get her words out — don't interrupt her,” she urged attendees during her seminar, “How to Wow Women and Increase Your Marketshare,” presented at the 2014 ITEC Tire Dealers/Auto Service show in Orlando.
Many women need to tell someone at the service counter about their past automotive experiences as well as any current vehicle problems, Ms. DeVere said. The quandary for some personnel is they want to get to the point without spending a lot of time listening.
“Men like to get information in bullet-point style — “get me the information now, quickly, and move on,” she added. “But women need to tell their story. Women want to be heard and acknowledged.”