During this program, Dr. Kelley O'Reilly from Western Michigan University will share the “5 Truths of Marketing” that every tire dealer should know. Each of the Truths provide a big picture marketing concept to chew on, plus five ground-level techniques to immediately apply in your business. This session is designed to get you started developing an engaging marketing plan for your business by focusing on the customers you have, and the ones you want. Originally presented by Kelley O'Reilly, Western Michigan University.