This presentation begins with some basic website Content Optimization best practices, and provides you with tips that will lay the ground work for the ongoing success of your content optimization initiatives. It provides you with tips that will get you started, including how to select and use keywords and phrases; optimizing images and links.  Then the program provides tips that will help you create and deploy a content optimization strategy that will drive more visitors to your website.  Originally presented by Josh Martalock, ARI Network Services.