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ITEC Paper 25: How to Wow Women and Increase Your Marketshare

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Date Published August 21, 2014
Category Conference Papers

Already established statistics have shown the tremendous impact women have on the entire auto industry. According to the book “Influence: How Women's Soaring Economic Power Will Transform Our World for the Better,” women influence a full 85 percent of all car purchases – worth more than $80 billion every year. All told, data show that women spend $300 billion on vehicles and automotive aftermarket purchases annually, and outnumber men in terms of having driver’s licenses: 105.7 million women have driver’s licenses – 1.4 million more than men. Creating an experience that "WOW's" women will increase market share, drive ROI and differentiate your tire business.