Current Issue

ITEC Paper 25: How to Wow Women and Increase Your Marketshare

Date Published August 21, 2014
Category Conference Papers

Already established statistics have shown the tremendous impact women have on the entire auto industry. According to the book “Influence: How Women's Soaring Economic Power Will Transform Our World for the Better,” women influence a full 85 percent of all car purchases – worth more than $80 billion every year. All told, data show that women spend $300 billion on vehicles and automotive aftermarket purchases annually, and outnumber men in terms of having driver’s licenses: 105.7 million women have driver’s licenses – 1.4 million more than men. Creating an experience that "WOW's" women will increase market share, drive ROI and differentiate your tire business.