Current Issue

ITEC Paper 26: Grow Your Business and Track Your Success with Analytics

Date Published August 21, 2014
Category Conference Papers

By building a solid web presence through the right website, your business remains open 24/7, 365 days a year. Building your business online offers advantages over traditional marketing channels, like being able to track your return on investment. Good web design leads consumers to a conversion. What action should your site visitor take and how do you track your rate of success? Google Analytics will depict exactly how website traffic responds to your website. If you’re looking to pay to get ahead in the search results, pay-per-click marketing allows you to bid on search terms with a daily budget and create ads to attract potential customers. In many cases, online tools allow businesses to track real-time success and maintain marketing budgets.