By the time consumers are ready to buy replacement tires, they quite often opt to replace the vehicle instead.
He also advised attendees that they can increase sales by getting out from behind their service desks and measuring a customer's tire tread depth and recommending replacement when the depth reaches 4/32nd inch.
All technicians in the shop should be trained to conduct courtesy inspections to find other needed services on every vehicle.
“Every single car should have some type of inspection,” Mr. Winslow said, whether it's a comprehensive 30-point inspection or a quick 10-point inspection when time is limited.