ORLANDO, Fla. (Aug. 20, 2014) — China Manufacturers Alliance L.L.C. (CMA) launched the entry-level Duraturn lines of consumer and commercial tires today at the International Tire Exhibition & Conference (ITEC) for Tire Dealers and Auto Service Professionals in Orlando.
The new brand will comprise high-performance/touring sizes, a sport truck line, an all-terrain highway design, trailer tire and winter products, when all sizes and models are available, CMA Vice President Aaron Murphy said.
In commercial tires, CMA is offering Duraturn tires in steer, drive, trailer, mixed service and off-highway sizes.
“Duraturn products have the pedigree of developing diverse and comprehensive lines of high quality, competitively priced tires for both dealers and end-users,” said CMA Vice President Aaron Murphy at a press briefing at the company's booth on the ITEC Tire Dealers/Auto Service trade show floor.
“We are very pleased to add the brand to the CMA family, and we anticipate that our dealers will be very pleased by its diverse product offerings.”
The tires are produced for CMA by China's Shaanxi Yanchang Petroleum Group Rubber Co. Ltd. CMA is the exclusive marketer/distributor/importer of Duraturn products in the U.S., Canada, Mexico, Central America, Mr. Murphy said.
The commercial brand also is being programmed into the European Union through some partners with which CMA is working, he said. CMA is the Monrovia, Calif.-based U.S. subsidiary of China's Double Coin Holdings Ltd.
CMA “soft launched” the Duraturn commercial products about a year ago and the consumer line at the beginning of this year.
All through 2013, CMA has been working with the factory to develop different Duraturn consumer products for the North American market, said Ken Coltrane, vice president of consumer tires for CMA.