Current Issue

ITEC Paper 3: How Online Engagement Can Help Grow Your Business

Date Published August 20, 2014
Category Conference Papers

What are the right channels for online engagement?  The right channel for one industry may not be right for yours. First, find where your customers spend most of their time online. Are they on Facebook, Twitter? Are they connecting with your business through online reviews? After you locate your customers, connect with them through consistent posts, intriguing visuals, contests, in-store promotions, and more. Bottom line: Wherever your customers are online, your business needs to be there too.