OSAKA, Japan (Aug. 12, 2014) — At first glance, tire treads and high fashion would appear to be completely incongruous, but Toyo Tire & Rubber Co. Ltd. likes to thinks otherwise.
The tire maker has incorporated some of the firm's more distinctive tread patterns into “yukata,” traditional kimono-style Japanese summer dress.
“By transposing the originality of tires — normally thought of as a simple round, black object, into the feminine world of color dimensions apart — we have created another unique touch point distinctive of Toyo Tires,” the company said recently in presenting the designs.