SAN JOSE, Calif. (Aug. 8, 2014) — Kukui Corp., a developer of marketing software solutions for the automotive repair industry, has added a tire module to its platform.
The company said its tire module will enable Kukui clients who sell tires to market their products and services online, with the online component easily integrating into a tire retailer or automotive repair center's website to guide consumers through the tire purchasing process.
Through the tire module consumers can, for example, seamlessly browse a shop's tire inventory, obtain pricing by size or by the year, make and model of their vehicle, view rebates and schedule service appointments, according to Kukui.
The new module also offers the ability to check suppliers' inventory in real time and includes an email marketing feature with simple campaign creation and management elements.
According to Dealer Plus—a software developer catering to the retail tire industry and a resource for industry research—68 percent of all tire sales start with an online search. With only 17 percent of replacement tires being sold through new car dealerships, the company said that leads to many traditional auto repair shops and other retailers to expand their services to include tire sales.
“Over the history of the automotive industry, shops have been fragmented into different specialties: transmission, auto body, tires, mufflers, etc. Now we're moving into a trend where shops are beginning to do it all,” said Kukui President and CEO Todd Westerlund. “We researched the tire industry and found growing demand for a fully-functioning tire module.”