One of the worst things you can do on social media is to work to get the followers and then stop engaging them.
“It communicates to your followers that they are no longer valuable to you and not worth your time,” she said.
“So before you jump in with both feet, make sure that you're committed. But, if you are committed…it will be rewarding.”
You want to have engagement on the site; you want to be posting about things that your customers will appreciate. Brittney said the posts that talk about your services don't typically get the most engagement, so don't be afraid to think outside the box.
You can use similar posts across the board on social media, Brittney said, but you may have to tweak it depending on the medium. Especially with Twitter's character limit, you may have to adjust how you package the information.
- Building your brand on social media
So you know you need to be on social media and you understand what to post, but how do you get the people to listen?
The first thing to note here is that it may take some time to grow your following.
Brittney said that honing in on that local aspect might help with this. If you are connecting with other businesses in the community and maybe even partnering on a campaign with another local business, this can help grow your following because you will be sharing each other's posts.
For instance, say there was some kind of charity event hosted by another local business. If you donate a free service as a gift in a silent auction, you could promote that on your social media pages.
Other local businesses will be involved and you can communicate with them on social media and their followers can see.
Additionally, Brittney said she has seen some dealers have luck using hashtags—especially if it is something to do with a local community event or a holiday. If you are participating, sponsoring or even just attending a local event, check to see if the event has a hashtag. That way, anyone following the hashtag will be able to see your posts and you may get engagement that way.
Need to see it live? Brittney referenced some of Best One's Facebook and Twitter sites if dealers want some ideas on how to do things efficiently on social media: