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July 23, 2014 02:00 AM

Mercado argentino de neumáticos crecerá 10% anualmente

Reporte de Crain News Service
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    BURNABY, Columbia Británica (16 de julio de 2014) — Se pronostica que el mercado de neumáticos de Argentina crecerá alrededor de un 10 por ciento anualmente hasta 2019, según TechSci Research.

    En el reporte de mercado “Pronósticos y oportunidades en el mercado de neumáticos de Argentina, 2019”, la firma de investigación dijo que la tasa de motorización baja en conjunto con el aumento de la renta disponible y el crecimiento del sector de negocios de tamaño pequeño y mediano están aumentando la penetración de automóviles en Argentina, lo cual consecuentemente promete un “futuro brillante” para el mercado de neumáticos del país.

    TechSci no divulgó los datos de embarques de neumáticos actuales para respaldar su pronóstico, pero dijo que el segmento de neumáticos de pasajeros domina los embarques.

    “Más aún, debido a la ventaja geográfica de Argentina, el bajo costo de manufactura y la disponibilidad de fuerza laboral barata y capacitada, muchos fabricantes de automóviles líderes en el mundo están estableciendo sus unidades de fabricación en el país y exportando automóviles a los países vecinos”, dijo Karan Chechi, director de investigaciones, creando por lo tanto un crecimiento de demanda de neumáticos del fabricante original.

    A pesar de que la trayectoria de crecimiento del mercado de neumáticos de Argentina, particularmente el segmento de automóviles de pasajeros, se vio afectada por sus condiciones económicas adversas internas en 2012, lo cual afectó en consecuencia la demanda de neumáticos en el país, las ventas de autos de pasajeros presenció un rebote en 2013.

    El sector vio un crecimiento “robusto” de dos dígitos, y de este modo mejorando el mercado de neumáticos del país, según TechSci, el cual dijo que la tasa de crecimiento de neumáticos del país de 2009-13 fue el 14 por ciento anual.

    En la actualidad, alrededor de 10 productores automotrices internacionales importantes —específicamente Ford Motor Co., General Motors Co., Iveco S.p.A., Mercedes-Benz A.G., Peugeot-Citroën S.A., Renault S.A., Toyota Motor Co. Ltd., Volkswagen A.G., Fiat S.p.A. y Honda Motor Co. Ltd., están operando en el mercado automotriz de Argentina. En términos de la participación de la demanda regional, las regiones de las Pampas, la Pampa Seca y las Sierras Pampeanas representan más del 60 por ciento de la demanda de neumáticos del país.

    Desde el punto de vista del suministro de neumáticos, Argentina tiene tres fabricantes, Bridgestone Argentina S.a.i.c.; Fate S.a.i.c.i.; y Pirelli Neumáticos S.a.i.c. Las empresas Continental A.G., Goodyear y Grupo Michelin están presentes a través de compañías de ventas.

    TechSci Research con sede en Burnaby es una compañía consultora y de investigación de mercados con oficinas en Canadá, Inglaterra e India. El reporte está disponible con precios que varían de $1,800 para usuario individual/acceso electrónico a $4,500 para licencias múltiples/acceso electrónico.

    Este reporte apareció en European Rubber Journal, una publicación hermana del Reino Unido de Tire Business.

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    Argentine tire mkt. to grow 10% annually
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