YONKERS, N.Y. (July 11, 2014) — Consumer Reports magazine has hired award-winning writer and editor Mark Rechtin as its new Cars Content Development Team Leader.
In his new role, Mr. Rechtin will lead the development and implementation of content strategy for automotive coverage for Consumer Reports' (CR) portfolio of digital and print products and services, the organization said. He will oversee a team of editors, writers and market analysts working together with engineers, statistical experts and technicians at CR's Auto Test Center in East Haddam, Conn.
Mr. Rechtin comes to CR from Tire Business' Detroit-based sister publication, Automotive News, where he was the West Coast Editor and Los Angeles Bureau Chief for the past two decades.
CR said its automotive ratings and reliability surveys “have for decades been core content areas” for the publication, and the organization “has long been known for its annual Top Picks list of vehicles and vehicle reliability assessments.”
The organization's flagship properties include Consumer Reports magazine, which has a circulation of more than 4 million; ConsumerReports.org, which CR calls the world's largest subscription-based website with 3.2 million subscribers; and numerous digital and interactive products and services, newsletters and special publication products.
Mr. Recthin has won many prestigious journalism awards, including the Jesse H. Neal National Business Journalism Award for his 2013 body of work, multiple awards from the American Society of Business Press Editors, and several Detroit Press Club awards including one on sales fraud at Mitsubishi Motors Corp.
He recently won a first-place prize in the 2014 Jesse H. Neal Awards, a journalism contest that recognizes the nation's finest business-to-business media.
He also was a bureau chief and project manager for Automotive News' European editions in London and Munich, where he created a business plan to turn the publication's print-centric operation digital.