TIA, LogMyCalls to host webinar

BOWIE, Md. (July 10, 2014) — The Tire Industry Association (TIA) will host a webinar on July 23 in partnership with ContactPoint L.L.C./LogMyCalls on how to improve the conversion rate of customer calls.

The webinar—“Tire Industry: 46% of Your Callers Buy from Someone Else AFTER They Call You...and Other New Research”—will be hosted by McKay Allen, inbound marketing manager at LogMyCalls. TIA said he will present new research compiled by the LogMyCalls Conversation Analytics engine, which analyzed millions of call segments in the tire industry during the first quarter of 2014.

LogMyCalls extracted data about caller lead score, conversation rate, missed opportunities, sales skills and even caller agitation, TIA said.

The webinar, scheduled to start at 2 p.m. (EDT), is free to TIA members and prospective members. To register, go to the LogMyCalls registration website.

In the webinar, participants will learn what LogMyCalls learned after analyzing millions of calls—including what percentage of calls result in a sale, what are missed opportunities for revenue, and what one sales skills can improve a dealership's conversion rate.

Mr. Allen is a marketer, speaker and writer who has authored articles in a number of trade publications.

Businesses use LogMyCalls to track which keywords, campaigns and marketing channels are generating phone calls, TIA said. LogMyCalls also provides call recording and call routing to tire businesses across North America. For more information, visit the company's website or call 855-889-3939.