BOWIE, Md. (July 10, 2014) — The Tire Industry Association (TIA) will host a webinar on July 23 in partnership with ContactPoint L.L.C./LogMyCalls on how to improve the conversion rate of customer calls.
The webinar—“Tire Industry: 46% of Your Callers Buy from Someone Else AFTER They Call You...and Other New Research”—will be hosted by McKay Allen, inbound marketing manager at LogMyCalls. TIA said he will present new research compiled by the LogMyCalls Conversation Analytics engine, which analyzed millions of call segments in the tire industry during the first quarter of 2014.
LogMyCalls extracted data about caller lead score, conversation rate, missed opportunities, sales skills and even caller agitation, TIA said.