ANAHEIM, Calif. (July 3, 2014) — Tire's Warehouse Inc. (TWI) and Yokohama Tire Corp. recently hosted an Advantage associate dealer appreciation event at the Anaheim Angels baseball stadium, marking the companies' 30 years of doing business together.
Yokohama officials discussed the tire maker's upcoming marketing efforts and new products due to hit the shelves this year. The guests also participated in a buying event that included raffle prizes for trips, pre-paid debit cards, and a luxury Swiss watch.
“Yokohama is a key partner of TWI. In fact this year celebrates the 30th anniversary of our partnership” said Ken Hsu, TWI's director of marketing. “It was the perfect occasion to show our Advantage dealers the value they gain through TWI and the Yokohama brand along with how much we appreciate their business.”