TWI, Yokohama host dealer appreciation event

ANAHEIM, Calif. (July 3, 2014) — Tire's Warehouse Inc. (TWI) and Yokohama Tire Corp. recently hosted an Advantage associate dealer appreciation event at the Anaheim Angels baseball stadium, marking the companies' 30 years of doing business together.

Yokohama officials discussed the tire maker's upcoming marketing efforts and new products due to hit the shelves this year. The guests also participated in a buying event that included raffle prizes for trips, pre-paid debit cards, and a luxury Swiss watch.

“Yokohama is a key partner of TWI. In fact this year celebrates the 30th anniversary of our partnership” said Ken Hsu, TWI's director of marketing. “It was the perfect occasion to show our Advantage dealers the value they gain through TWI and the Yokohama brand along with how much we appreciate their business.”

The venue was made possible through Yokohama's sponsorship of the ball club, TWI said. The event included a VIP look inside the Angels organization along with surprise guest speakers such as former Angels pitcher Chuck Finley and Angels Chairman Dennis Kuhl. The duo led the group on a behind-the-scenes tour of the stadium while providing candid insights.

“This was a rare opportunity for our customers to experience the inner workings of a great sports franchise. The Angels organization opened their doors for us and everyone had a great time.” Mr. Hsu said. The attendees also attended a game at the field.

In addition to Yokohama, Corona, Calif.-based TWI distributes Bridgestone, Firestone, Continental, General, Falken, GITI, Hankook, Kumho, Nexen and Sumitomo brands, as well as its own house brands: Accelera, Delinte, Doral, Gladiator, Landsail, and Rotalla.