By Kathy McCarron, Tire Business staff
WEST BRIDGEWATER, Mass. (June 27, 2014) — Adding a mobile tire service van to his store operations has been a longtime dream for Kenwood Tire & Auto Service Owner Spencer Carruthers.
He recently launched Kenwood Tire Mobile, a division of Kenwood Tire, as an added service to his customers, as well as a way to create additional business.
Mr. Carruthers told Tire Business that he believes he is operating the first mobile tire operation in his market, where he faces stiff competition from car dealerships and the Sullivan Tire & Auto Service chain.
“I really think it's the future and that's why I've done it. Car dealers are already kicking our a—, so to speak, at the moment because they have so much car count, they are selling tires like crazy. So I had to do something that they couldn't do and this was the only thing I could really think of that I could really draw new customers in with and take away people from other channels, too,” he said.