KAMPALA, Uganda (June 26, 2014) — China's Shandong Linglong Tire Co. Ltd. has agreed to sponsor the Federation of Uganda Basketball Association (FUBA) for two years.
The partnership, the first of its nature on the African Continent, extends undisclosed financial and material assistance to Uganda's national basketball team, Shandong Linglong said.
Linglong said the sponsorship “is of strategic importance” to its market development in Africa and “will increase African people's awareness of the Linglong brand and attract some potential business partners to cooperate, thereby improving the (company's) overall sales in Africa.”