COLORADO SPRINGS, Colo. (June 16, 2014) — For the eighth consecutive year, Hankook Tire America Corp. will be a presenting sponsor for the Broadmoor Pikes Peak International Hill Climb (PPIHC).
Over the years Hankook has sponsored a number of champion drivers—including Rhys Millen, Paul Dallenbach and Ken Gushi—in the world's most famous hill climb and second oldest motor sports event in America behind the Indianapolis 500. The tire maker said it also has provided support for the race.
“We are grateful for Hankook Tire's solid support and commitment to the Broadmoor Pikes Peak International Hill Climb,” said Tom Osborne, PPIHC board chairman. “They stepped up when we needed some critical support and had a major role in the growth of the event into an international motor sport destination.”
Building off of the momentum from its successful 2013 Formula Drift season, which included being named the “Formula Drift Tire Manufacturer Champion,” Hankook recently announced its motorsports plans for 2014.
The company said it will continue its close association with Formula Drift (FD) through its official sponsorship of the race series and by sponsoring five drivers and teams. Its 2014 Formula Drift team lineup includes Chris Forsberg in the CFR Champion Nissan 370Z; Fredric Aasbo in the Papadakis Racing Speed Hunters Scion tC; Tyler McQuarrie in the Mobil1 GoPro Chevrolet Camaro; Ken Gushi in the Greddy Performance Scion FR-S; and Conrad Grunewald in the CGR Megan Racing Chevrolet Camaro.
All of Hankook's FD drivers will compete on the company's Ventus R-S3 Extreme Performance Summer tire, which Hankook has used in FD races since 2009. For 2014 Hankook said it plans to release an updated compound for the Ventus R-S3.
The company also will sponsor drivers in off-road events, including Sean Geiser in the TORC Series driving on Hankook Dynapro MT tires.
The tire maker will continue as the exclusive tire supplier for multiple racing series throughout the Americas, it said. Those include the 2014 Panam GP Series, with races in the U.S. and South America, in which Hankook will equip its Formula 3 type Formula Abarth cars with its Ventus F200 race tire. Also using the Hankook Ventus F200 exclusively for 2014 will be the Florida Winter Series supported by the Ferrari Driver Academy—called the training ground for future Formula One drivers.
Additionally the Intercontinental Trophy Cup series, a part of NASA (National Auto Sport Association), will sport its Porsche Cayman with Hankook's Ventus Z214 race tires.
Paul Jho, Hankook motorsports marketing manager, said the tire maker's “2014 motorsports events provide an ideal platform from which to showcase the cutting-edge technology, innovation and performance of Hankook tires.
“We are proud of the impressive track record our teams and drivers have amassed over the years and look forward to another very competitive season.”
Hankook said it will continue to support motorsports enthusiasts and racers at all levels. The company noted that for 2014 it “will offer amateur and professional racing enthusiasts contingency program benefits and the chance to earn incentives in SCCA National Solo, ProSolo and Club Racing events, NASA regional and national races, Time Attack races, the Formula DRIFT Series and Torc off-road races.”