ELKHART LAKE, Wis. (June 11, 2014) — Continental Tire the Americas L.L.C. will be the title sponsor for the Road America round of the Tudor United SportsCar Championship (TUSC) for the next few years, thanks to an agreement the tire maker signed recently with Road America Inc.
The deal starts this year with the “Continental Tire Road Race Showcase” on Aug. 7-10 at the sprawling Road America course near Elkhart Lake about an hour north of Milwaukee. That race weekend will include the Continental Tire SportsCar Challenge on Saturday and the TUSC race on Sunday, plus races from the IMSA GT3 Cup Challenge, IMSA Prototype Lites and Mazda MX-5 Cup.
Financial terms were not disclosed. Continental is the spec race tire supplier for three of the TUSC's four classes, as well as for the Continental Tire SportsCar Challenge.