CLEVELAND (June 6, 2014) — Rad Air Complete Car Care & Tire Centers has signed a multi-year extension of its marketing sponsorship of the Summit Racing Equipment I-X Piston Powered Auto-Rama in Cleveland.
The deal, which includes the presenting naming rights, runs through the show's 50th anniversary in 2016.,
Rad Air became the presenting sponsor of the 2014 show held in March at the I-X Center in Cleveland. The tire dealership also is the lead sponsor of the show's Vocational/Technical School Challenge competition during which students troubleshoot and fix vehicles with pre-determined failures in timed competitions.
The company also will sponsor the show's Celebrity Spark Plug Challenge, featuring two competitors who will race against time to see who can change a spark plug the fastest and correctly.
The 49th Annual Summit Racing Equipment I-X Piston Powered Auto-Rama Presented by Rad Air Complete Car Care & Tire Centers will be held at the I-X Center, March 20-22, 2015.
Parma Heights, Ohio-based Rad Air has 11 locations in northeast Ohio, including nine franchised stores.