“With locations from coast to coast,” he said, “we can support our Quick Lane brand with national advertising, including our partnership with NASCAR and Wood Brothers Racing. We hope that this paint scheme running in a nationally televised NASCAR race and the associated ad campaign will make our Quick Lane owners proud and increase recognition for the brand.”
The hood of Mr. Bayne's Fusion will feature prominent Quick Lane Tire markings on the hood and “Ready to Serve” on the rear deck lid, the latter referring to the company's factory-trained technicians' willingness to go the extra mile to provide fast and dependable service.
Ford/Quick Lane did not elaborate on when the ad campaign will start, which media will be used or the duration.
Woods Brothers Racing has no plans to run Mr. Bayne's No. 21 Fusion in the Quick Lane livery at other races. After the Michigan race it will revert to the Motorcraft paint scheme.
Cable TV station TNT will air the Quicken Loans 400 on June 15 beginning at 1 p.m. EDT, Quick Lane said.