“We can collaborate on projects and events in Russia, combining the strength of our brands, our experiences, our reach and our resources,” the spokesperson said.
“We can also use the Manchester United logo and world-famous players like Wayne Rooney and Robin van Persie in our promotional materials, a powerful way of grabbing your audience's attention.”
Federal Tyres CEO Jamie Ma said the tire maker is working hard to build and raise awareness of the brand in Russia.
“Russian football fans and drivers alike are seeing the values Federal Tyres shares with Manchester United. We both believe in innovation, performance and heritage; most of all, we are both winners,” he said.
The Football Experience Tour comprised a lunch and a guided tour of Manchester United's Old Trafford Stadium, plus a chance to experience the city, with a visit to the Museum of Science and Industry.
“As we move into the second half of 2014, Federal Tyres will launch our next phase of promotional activities for the Russian market,” Steve Hsu, deputy manager of Federal Tyres' global sales division.
“One of the highlights will be a banquet in Moscow to celebrate our 60th anniversary and to say a big ‘thank you' to our valued local partners. We are also increasing our presence at the point of sale, with image corners in stores to create a more powerful brand identity for dealers and consumers.”