CINCINNATI (May 9, 2014) — Believe it or not, there are still car shoppers in 2014 looking for a cassette tape deck in a vehicle.
Vehicle leasing website Swapalease.com said it analyzed more than 20,000 vehicle searches on its car lease marketplace to find items and features people still seek in a car or truck. It found that some items were popular decades ago, while others traditionally have been only for select tastes.
Here's a rundown on what some vehicle shoppers would like:
T-tops: If you're old enough to be a fan of “Smokey and the Bandit,” you'll realize why T-Tops are still a fan favorite for some, Swapalease.com said. These car features are still sought out by Swapalease.com shoppers, although they represent less than 1 percent of total searches for features in the marketplace.
Targa roof: Known as a semi-convertible body style, a Targa Roof, also known as a Targa Top, was made popular by Porsche. Targa Tops are different than T-Tops in that it allows for a more open rooftop feel, according to Swapalease.com. Like T-Tops, these roof features represent less than 1 percent of total searched features in the Swapalease.com marketplace.
Cassette tape deck: Drivers who actually know what a “Smokey and the Bandit” is are likely also to remember having to rewind a favorite song a bunch of times until their vehicle's cassette deck was ruined. And a certain number of Swapalease.com shoppers apparently still long for those days—though this feature is requested in only 0.2 percent of searches.
Running boards: These features add muscle to any truck, Swapalease.com said. “Perhaps this item is a dying breed because they just don't look right on SUVs and Crossovers, but running boards are represented in 1.6 percent of searches” on the company's website, it said.
Leatherette: Mmmm, can you smell it? Nothing says “luxury” like the soft, supple touch of vinyl on your skin as you sit in bumper-to-bumper traffic on the freeway—during a cat-on-a-hot-tin-roof summer. Leatherette, or synthetic leather, is represented in 1.9 percent of searches on Swapalease.com, according to the company.